Impressed by our contribution to Caffè Nero’s successful pitches at Heathrow T2, Bedrock was contacted by Greene King’s property director to bid for a new bar and bistro concept at Euston Station. Despite being the UK’s largest pub retailer and brewer, Greene King had never tendered for business within a transportation hub and looked to our expertise to support their bid. We were up against Fullers, Mitchells & Butler, All Bar One and Wetherspoons, but won the day with a creative ‘artisan’ concept. Greene King were delighted as they were outsiders, but despite winning the initial pitch the project was never completed.
RESTAURANTS & BARS, TRANSPORT HUBS, FEASIBILITY STUDIES, VERTICAL GARDENS
Hospitality – Euston Station