Caffè Nero – Shopping Centres

About This Project

Shopping centres, old and new, and stand-alone units at retail parks pose their own design challenges in terms of visual standout and creating an engaging customer experience. The Caffè Nero brand is warm, cosy and sensory, the trick is to marry this seamlessly with the high-gloss environment of shopping centres and the hangar-like architecture of retail parks. Shopping centres, frequently have their own design guidelines and brand vision that your concept needs to fit in with, they demand greater creativity and points of difference to enhance their own customer appeal, especially so in the Middle East