Ding Ding! is a popular street food kiosk in Tooting Market, south London, offering delicious Hong Kong-inspired food with a healthy fusion twist. Our client, William, was born in Hong Kong, and after many years working in the food industry he decided to follow his dream and explore ideas for a fast food business. His breakthrough dish was the Roast Duck Salad Wrap and called his new company ‘Ding Ding!’ in honour of Hong Kong’s iconic trams. With a view to rolling out the brand across more sites, William asked us to help with the food branding; redesign the logo; rewrite the descriptor; create lo-tech signage, a flexible menu system and a range of eco-friendly brand applications.
Logo design
Copywriting
Signage
Menus
Promo items