Based on our experience of working internationally with Caffè Nero, we were approached to develop an authentic German café/patisserie concept for a chain of high-quality cafés and kiosks retailing the finest coffees with the bakery offer as the star. The brief required name generation, branding roll out, service environments and POS. We drew inspiration from Germany’s rich baking heritage and more modern sources, such as the popularity of artisan bread and ‘street’ bakeries. Shown here is some of the naming development and concept work.
NAME GENERATION, BRANDING, COFFEE SHOPS, BAKERIES, PATISSERIES
Hospitality – Concept