Wasabi is one of London’s fastest-growing sushi bars. The bar approached Bedrock to move the design forward based on our ability to roll-out a brand in a creative and exciting way. Wasabi’s style is 'clean, neat, modern, bright', calling for a minimal and futuristic approach. Our first challenge was a tiny kiosk in Liverpool Street Station, and six high street store projects followed. We rationalised the customer journey, and improved signage impact by using LEDs bonded to the glass fascia. Recently completed is the Wasabi at One New Change shopping centre in Paternoster Square.