The Middle East

In 2009, Caffè Nero served its first espresso in the Middle East, at the Dubai Mall, working with the Al Tayer Group as sole franchisee. In conjunction with a local architect, Bedrock designed and oversaw the creation of the first 14 stores. There are now 9 stores in Dubai, and the brand has expanded further into Ras Al Khaimah, Al Ain, and Abu Dhabi. We have since been asked to handle the design and roll-out of all future stores in the region, due to brand knowledge we have shown, and the level of expertise we brought to the build.