Fresh Juice Bar

Juiced! is a small chain of fresh juice bars offering a mouth-watering selection of healthy juices, smoothies and super-food boosters. The client provided the name and Bedrock was responsible for the logo, branding and interiors. A fruity sense of fun inspired our approach to the brand, with wall graphics showing 10 ft. high bananas and oranges being 'juiced' by a golfer. We used stacked orange crates and light bamboo underfoot to convey the freshness of the product and designed banquette seating in padded orange vinyl to look like orange segments. On packaging and carryout bags cheeky messages invite customers to 'Take me home' or 'Squeeze me'.