Concept & Branding

Bedrock was asked to create an authentic wood-fired pizza restaurant with an adjoining Italian coffee shop in the surfer’s paradise of Sagres in Portugal. We were responsible for the whole project, from name generation and branding to the interior design. Shown here is a snapshot of the creative process and a number of the design options we presented. Pizzeria D’Italia and Caffè Espresso are now up and running, offering visitors and locals classic Italian family hospitality.